A LEADER BY DAY, A CEO 24/7

As we celebrate an Iconic Lawyer and Founder of Buifabrics and Buiaccessories. Allow us to dive into her world of being a 9-5 by day and an Entrepreneur 24/7

What inspired you to start your journey in the fabric industry, and how has the brand evolved over the years?

“My fascination with fashion began as a child. I loved creating clothes inspired by music videos on MTV, translating what I saw into tangible designs that weren’t available in the market. Over time, I evolved from sourcing fabrics for clients to establishing Buifabrics—a brand synonymous with luxury and innovation. Today, Buifabrics is a leader in the fabric industry, offering unique textiles and fostering creativity in fashion.”

Could you share some key challenges you’ve faced as a CEO and how you’ve navigated them?

“Operating in Nigeria’s dynamic environment has its challenges, particularly with foreign exchange fluctuations and the evolving economic climate. These issues have pushed me to think creatively about meeting clients’ needs while maintaining affordability. Instead of seeing challenges as roadblocks, I view them as opportunities to innovate, adapt, and connect more deeply with our clients.”

What sets your brand apart from other fabric brands in the market?

“Buifabrics is distinguished by its immersive social media presence and commitment to customer experience. From our quick response times to our fully functional website, we’ve made it easy for clients to explore and purchase luxury fabrics online. My personal passion for fashion trends allows me to curate fabrics that enable our clients to recreate their favorite runway looks effortlessly.”

How do you see the fabric industry evolving in the next 5 to 10 years, and where do you see your brand fitting into that future?

“The fabric industry is moving towards greater personalization and innovation. I foresee clients designing custom fabrics with merchants and designers creating their own in-house stores. Buifabrics is prepared to evolve by enhancing our product offerings, providing styling services, and potentially launching ready-to-wear or made-to-measure collections. As an innovator, I plan to ensure Bui remains at the forefront of these industry shifts.”

Innovation is key in any industry. How does your brand stay ahead of trends and push boundaries in fabric design and production?

“Innovation for me starts with asking: ‘What would I love to wear and feel on my skin?’ That mindset inspires me to find fabrics that not only look beautiful but also feel luxurious and unique. Buifabrics thrives by anticipating trends and creating pieces that resonate with our clients’ needs and aspirations.”

What are some of the key values that drive your brand’s mission, and how do you ensure those values are reflected in the products and your company culture?

“Integrity is at the heart of Buifabrics. We are committed to quality, trust, and transparency—values that guide every interaction with our clients. In our company culture, we prioritize teamwork, continuous learning, and a client-first approach to ensure these principles are lived daily.”

What do we expect from the BUI Brand in 2025?

“The coming year will see Bui expanding its offerings and pushing boundaries in the fabric and accessories markets. We plan to launch new collections, explore innovative collaborations, and strengthen our online presence to better serve our clients globally.”

It’s your birthday today! How do you usually like to celebrate, and is there any special tradition you follow?

“I love celebrating with my family and close friends. My siblings and I share a unique tradition of joint celebrations since two of them are also January-born. On my actual birthday, I enjoy intimate moments, but I usually plan something bigger on the weekend.”

Looking back on your career, is there a moment or lesson that has truly influenced your approach to business?

“While I can’t pinpoint a single moment, the overarching lesson I’ve learned is that everything is figure-outable. No matter how challenging a situation may seem, solutions always exist if you’re willing to adapt, innovate, and stay resilient.”

What personal qualities or life experiences do you think have shaped your leadership style?

“I’ve had the privilege of working under incredible bosses early in my career, who showed genuine interest in my growth. Their leadership styles, attention to detail, and mentorship shaped my approach today. I believe in fostering an environment where my team feels supported and inspired to excel.”

If you could give your younger self one piece of advice, what would it be?

“You are unique, talented, and enough. Stop looking outside yourself for inspiration or trying to replicate others. There’s no one like you, and your potential is limitless. Be bold, be true, and think big!”

What are your hopes and goals, both personally and professionally, for the coming year?

I want to continue building my personal brand, expand Bui’s presence, and pursue academic opportunities that enhance my professional and entrepreneurial skills. This year is about growth, impact, and reaching new heights.

Do you have a favorite birthday memory or a moment that stands out from past celebrations?

Growing up, I often celebrated my birthday with my siblings who were born in the same month. Those joint celebrations, filled with laughter and love, hold a special place in my heart. It’s a beautiful reminder of the importance of family and shared joy.

Can you tell us about any upcoming fabric collections or products you’re particularly excited about?

“I’m thrilled about our upcoming collections that emphasize timeless elegance and innovation. At Buifabrics, we are focusing on fabrics that allow clients to express themselves uniquely while maintaining our signature quality. Stay tuned for bold textures, exquisite patterns, and vibrant colors that set new trends in the industry.”

What is the most rewarding moment you’ve experienced as a CEO in the fabric industry?

“One of the most rewarding moments was launching our fully functional website. Seeing clients from different parts of the world easily access and shop our fabrics was a testament to the hard work my team and I have put in. Moments like these remind me of the impact of blending innovation with vision. Also being able to build a team and what it grow from strength to strength.

As a successful CEO, what does work-life balance look like for you on a personal level, especially on your birthday?

“Work-life balance is a constant work in progress, but I’ve learned to prioritize quality over quantity. On my birthday, I intentionally carve out time for loved ones, celebrating life and the journey so far. It’s a moment to pause, reflect, and recharge for the exciting year ahead.”

Looking back on your career, is there a moment or lesson that has truly influenced your approach to business?

“While I can’t pinpoint a single moment, the overarching lesson I’ve learned is that everything is figure-outable. No matter how challenging a situation may seem, solutions always exist if you’re willing to adapt, innovate, and stay resilient.”

Do you have a favorite birthday memory or a moment that stands out from past celebrations?

“Growing up, I often celebrated my birthday with my siblings who were born in the same month. Those joint celebrations, filled with laughter and love, hold a special place in my heart. It’s a beautiful reminder of the importance of family and shared joy.”

How do you balance sustainability with innovation in fabric production?

“Sustainability and innovation are two sides of the same coin at Buifabrics. We carefully source materials that meet high ethical and environmental standards while also exploring new technologies to enhance the quality and uniqueness of our fabrics. Our focus is on creating products that are not only beautiful but also responsible and enduring.”

What is the most rewarding moment you’ve experienced as a CEO in the fabric industry?

“The most rewarding moments come from seeing clients transform our fabrics into stunning creations. Whether it’s a wedding dress or a bespoke design, knowing that Buifabrics plays a part in these significant milestones is incredibly fulfilling. Moments like these remind me of the impact our work has on people’s lives.”

As a successful CEO, what does work-life balance look like for you on a personal level, especially on your birthday?

“For me, work-life balance means creating intentional moments for rest and connection, especially on special days like my birthday. While my work is demanding, I ensure I carve out time to celebrate with family and friends. On my birthday, I embrace joy and gratitude for both my personal and professional journeys.”

Do you have a favorite birthday memory or a moment that stands out from past celebrations?

“One of my fondest memories is celebrating alongside my siblings who share my birthday month. Those joint celebrations were filled with laughter, family traditions, and togetherness. It’s a cherished reminder of how special family bonds are

THANK YOU FOR READING AND WATCHING BUI LIVE INTERVIEW

SHOP CHIAZOR EJEKAM ACCESSORIES

Look 3: The Corporate Icon

The Inspiration
This look represents the foundation of my professional journey—a journey grounded in precision, leadership, and a commitment to excellence. As a corporate lawyer and businesswoman, this look is my daily armor, exuding professionalism and authority.

The Fabrics & Styling
The tailored blazer and slim-fit pants, made from high-quality fabrics sourced from Bui Fabrics, project power and sophistication. The subtle embellishments and sleek design elevate it from a typical corporate look, adding a touch of personality that reflects my confidence and attention to detail.

The Jewels
Accessories from Bui Accessories complete the look, proving that even corporate style can embrace luxury. A sleek necklace and bold earrings subtly enhance the outfit, balancing strength with elegance.

The Personality
This look represents my professional identity—the lawyer, the leader, and the visionary who embraces challenges with clarity and determination.

PHOTO CREDITS

• Muse: @chibuibaby
• Creative Direction & Styling: @chibuibaby
• Accessories: @buiaccessories
• Fabric: @buifabrics
• Photographer:@ahamibeleme
• Cinematographer: @eddiemaven
• Dress:@afrikcouture
• Hairstylist: @tayocuts
• Makeup:@t.alamodebeauty
• Manicurist: @___nailsbymolly
• Location: @aipstudiosng